Blog
How B2B teams find the right people to talk to — what the data actually supports, and what it does not.
Claude for lead generation: what it does, and what it will not do
Claude reads, sorts and writes about the leads you bring it. Anthropic's own documentation is clear about the rest. Here is what it reaches, and what it costs.
How many cold emails a day is safe on one domain
The published caps are 2,000 to 10,000 a day. The number that actually gets you flagged is 0.3%. Here is what to send instead, with sources.
What a do-it-yourself lead-gen setup in Claude actually costs
One open-source project publishes what a Claude cold-outbound setup costs. Priced against the vendors' own pages today, two of its five lines have moved, both upward.
How LinkedIn's connection limits actually work
LinkedIn documents more about invitation limits than most pages admit: how long a restriction lasts, the two things that trigger one, and the note allowance nobody mentions.
What a Sales Navigator subscription actually changes about LinkedIn's limits
You're about to pay $120 to $160 a month for Sales Navigator hoping it lifts the connection-request wall. It won't. Here's exactly what it changes instead.
Who actually replies to cold email
Reply rate isn't one number. Across 7.5 million emails, it falls in an almost straight line by company size, and founders reply nearly twice as often as VPs.
Cold email or LinkedIn DM, when you have ten hours a week
Nobody has measured which channel gets more replies. What can be measured is which ceiling you hit first, and at ten hours a week only one of the two binds.