Tamozo journal

Blog

How B2B teams find the right people to talk to — what the data actually supports, and what it does not.

Lead economics

Apollo vs Clay, for outbound you send yourself

Apollo sells you a database and a sequencer in one seat price. Clay sells you neither. It buys data from 150+ providers on your behalf. They stack; they don't swap.

Lead economics

Sales Navigator alternatives, compared on what you still do by hand

Every alternatives list ranks on database size. Here is what each tool charges, who wrote the list you are reading, and a one-hour test for whether the results are right.

Lead economics

Recruitment agency fees: what is actually published, and what the percentage is calculated on

Three agencies publish a fee on their own site, and all three calculate it on a different base. The same package can produce £6,000 or £17,600. Here is why.

Lead economics

Apollo alternatives, for people who send by hand

Nine listicles rank themselves first for 'Apollo alternatives.' Here's what Apollo's own pricing page, credit policy, and LinkedIn history actually say.

Lead economics

ZoomInfo alternatives for a company under fifty people

ZoomInfo's own filings say contracts run one to three years, non-cancelable. Nine alternatives ranked by what a small company actually has to sign.

Lead economics

What Apollo's credits actually buy, and how other vendors price the same two actions

A phone number costs eight credits on Apollo, five on Lusha and nothing extra on UpLead. Read at source, with what each vendor does and does not publish.